How Salesforce Makes Money
Benioff likes balance.
Salesforce has had a no-good, very bad year. In 2022, Salesforce stock has dropped 47% as of this writing. December was no reprieve for this firm as resignations were inbound from both the co-CEO and the founder/CEO of Slack.
Nevertheless, Salesforce is a giant business. As of Q2 2023, the firm has five lines of business generating over $1 billion in quarterly revenue.
- Sales
- Service
- Platform & Other
- Marketing & Commerce
- Data
Not bad, but revenue can be a bit of a lagging indicator because it is backward looking. Technology companies chase growth above all else. For Salesforce, all five lines of business are growing by double-digits; Slack is leading the pack while data secures the rear.
